ad networks should build their own native advertising

5 Reasons Why Ad Networks Should Build Their Own Native Ads Network

# 1 – Native advertising is on a rise (and this is just the beginning) Native advertising has become one of the fastest growing market segments in the advertising and content space. According to eMarketer, increased mobile use of these venues has fueled much of the growth, since native ads work best in the content streams that people tend to access on smartphones and tablets. In the US alone native ad…

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Native advertising the future for ad networks

Ad networks have come a long way. This short video shows the evolution of ad networks and how the display ad market has evolved to become extremely sophisticated, with ad exchanges, programmatic, and real-time bidding. But of course the essence of these networks is to find the relevant target audiences for advertisers and maximize monetization for publishers. However, over time users have started ignoring banner ads, developing, what is called “banner…

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