my6sense Use, Subscribers, Downloads Grow Dramatically

Over the last six weeks, thanks to considerable partner momentum, word of mouth, positive feedback to our applications and the highlighting of my6sense in the Android Market as a featured application, growth for us as a company has been dramatic - eclipsing all previous growth since our launch of our first application in 2009, just in the last six weeks alone.

Since the first week of April:

• my6sense subscriber growth expanded 143%
• total my6sense downloads expanded 164%
• total downloads on Android grew by 680%!

The chart below shows where we are as a service compared to just six weeks ago:

With April 8 2011 data as 100%, you can see the dramatic growth.

Of course, it's one thing to download the application, or even sign up for an account, let alone use it. But usage of our application has been amazing on all fronts, especially when you combine our iPhone and Android applications with the new NOOKColor application for Barnes and Noble as well as our Twitter extension for Chrome. In total messages consumed by users on my6sense, consumption is up more than 600% from last month.

To put this in perspective, this means that we are crunching tens of millions of messages per day, and delivering millions of messages to hundreds of thousands of daily sessions for thousands of users every single calendar day.

We knew my6sense was addictive when we started to work on our application and deliver on the promise of a world where the best content would flow to you automatically. Now, we know the average active user uses my6sense six times per day. You don't even eat that many meals per day, so we must be doing something right.

The growth and demand on our systems around the clock has led to some bumpiness as we scale, so we do appreciate your patience when we try and keep up with our growing databases - through the late nights and odd weekend hours. We hope to continue this challenge upward and onward, so tell all your friends there is an addictive app out there that's getting more and more users like crazy. Tell them about my6sense.